Innovative Marketing
and Efficiency Solutions
for Life Science Companies
Understanding of big, medium and small pharma companies' operations





















AI-Driven Digital Agency
Founded in 2012 by pharmaceutical executives and IT professionals, Vivanti leverages our expertise and experience in GenAI, automation, and advanced digital solutions to support Life Science companies in optimising operations, enhancing workforce performance, reducing costs, and making smarter, data-driven decisions across the value chain.
Our clients benefit from the powerful synergy of AI-driven technologies, medical expertise, and marketing — delivering tailored innovative solutions that push industry boundaries.
Transforming Key Business Areas
Our solutions help clients to drive excellence in the following areas:
- Marketing and Digital Innovations
- Commercial Excellence
- Medical Affairs
- R&D
- Supply Chain
Services
Vivanti offers a comprehensive suite of services designed to address the unique challenges of each company, seamlessly adapting to different organisational structures and cultures. Leveraging our deep industry knowledge, with in-house medical expertise and innovative technologies, we deliver precisely tailored solutions that meet their specific needs.
We provide AI-driven commercial excellence and marketing solutions, R&D innovation, and supply chain optimisation.


01
AI & Digital
Transformation
- AI-assistants and Automation
- Commercial Optimisation Suite — Training Simulations & Field Performance Analytics
- MedDossier — Automation of Clinical Study Reports and eCTD
- AURA — Document Intelligence Solution


02
High-impact
Marketing
- 360o Strategy Consulting and Planning
- Marketing Campaigns Execution
- Recommendation Systems and Behaviour Insights
- Marketing Mix Modeling
- Congress Support


03
Content
Creation
- Medical Content Excellence
- Edutainment and Gamification
- Web, Mobile and 2D/3D Development
- Extended Reality (XR/VR/AR)
- eLearning Courses
Сases

Main challenge
A global pharmaceutical company needed to transform an existing oncology commercial playbook from a static strategic document into a clearer, more actionable framework that local markets could confidently adapt and activate.
The client needed a practical way to connect segmentation, adoption-stage thinking, personas, approved messaging and activation examples into one coherent engagement model. The project also required alignment across global brand, marketing, medical and local market teams while balancing strategic consistency with local flexibility.
The winning formula
With more than 10 years of experience supporting oncology and rare disease brands, Vivanti acted as both a strategic consultant and operational partner.
We restructured fragmented strategic inputs into one practical activation framework, supporting: segmentation and persona development, adoption ladder integration, approved messaging alignment, localisation guidance, and field-ready activation examples.
Beyond strategy, we also supported development of approved emails, CLM materials, CRM segmentation and Next Best Action triggers aligned to customer segment and engagement strategy.
KEY FEATURES
- Segmentation connected directly to practical HCP engagement
- Persona-led messaging and adoption-stage activation logic
- Approved messaging linked to DAB-ready activation examples
- CRM segmentation and persona-based customer tagging
- Next Best Action triggers configured by segment and engagement readiness
- Support for omnichannel orchestration and field activation
- Cross-functional stakeholder alignment across global and local teams
Achievements
- Successfully rolled out across 22+ European markets
- Transformed a static playbook into a scalable activation framework
- Improved consistency between global strategy and local execution
- Accelerated localisation of compliant promotional materials
- Enabled more personalised CRM-driven engagement journeys
- Created a foundation for continuous optimisation through CRM feedback loops
- Strengthened collaboration and confidence across stakeholder groups

Main challenge
A leading pharmaceutical company implemented a hybrid engagement model with HCPs — face-to-face, virtual, and call centre outreach. While all remote calls were recorded, managers faced unscalable reviews, limited coaching value, disconnected workflows, and compliance blind spots. Most transcripts sat unused, leaving gaps in both commercial performance and compliance oversight.
The winning formula
We deployed AVA Companion, Vivanti’s AI-driven solution for call analysis and compliance, to transform raw conversations into actionable insights.
KEY FEATURES
- Automated evaluation of HCP calls against brand strategy and KPIs
- Insights module that goes beyond competitor mentions to capture recurring signals and themes
- Representative-facing mobile app to record face-to-face calls (with HCP consent)
- Integrated dashboards for coaching, performance, and compliance monitoring
Achievements
- Calls scored against Sales KPIs, not just generic metrics
- Targeted feedback within 24 hours, replacing slow manual reviews
- 27% uplift in key message delivery over eight weeks
- 30% fewer flagged compliance issues per 100 calls
- Stronger HCP trust and improved field force ROI

Client
Senior Lecturer | Higher Education | Leadership Programme Participant
Project Duration
5 days | End-to-end production
Main challenge
Dr Ifeoma Dan-Ogosi, senior lecturer and advocate for inclusive education, needed to share her Elevate leadership journey in a powerful way. With limited time and no option for in-person filming, she required a high-quality video that could authentically capture her story — both for her programme finale and future digital roadshows.
The winning formula
We produced a custom avatar-led video from a single still photo, bringing Dr Dan-Ogosi’s story to life with natural gestures, lip-syncing, and a carefully edited voiceover that preserved her authenticity. The result: a dynamic, emotionally resonant presentation tool, ready in just five days.
Achievements
- Professional video delivered under tight time and budget
- Authentic voice preserved and enhanced for clarity
- Expressive avatar built from one image
- Script-timed gestures and delivery for emotional impact
- Versatile format for events, roadshows, and online platforms
Takeaways
The video not only opened her Elevate presentation with impact but also became a key part of her professional portfolio. It allowed her to connect with audiences confidently (without needing to appear on camera) and sparked new conversations about the possibilities of AI in education.
200+ Medical brands work with us
Why Vivanti?
- Our professionalism
- Our customer centric relationship management
- Technological excellence
- An award-winning life-science agency leveraging data-driven insights
- A unique blend of tech, marketing, medical, and creative expertise
- Deep industry expertise enhanced with AI-powered insights and full-scale digital strategies
- Tailored strategies to meet your specific business needs
- In-house medical advisors
Established expertise and unmatched AI-driven innovation
pieces of content
Credence
Key Team Members
We develop products through meticulous collaboration across several departments:
- Our Medical Expertise team handles medical communication with the community and Key Opinion Leaders (KOLs), as well as developing medical copywriting for educational programs.
- The Digital Team is responsible for managing websites, professional portals, mobile applications, interactive presentations, touch-panel applications, and email campaigns.
- Our AI Consulting Unit conducts ongoing research in the field of artificial intelligence, providing colleagues with fresh solutions and overseeing all projects utilising AI systems.
- Our Designers focus on various aspects including UX/UI, web and game design, print materials, illustrations, interfaces, 2D, 3D, and VR experiences.
- Marketers and strategy analysts work on developing strategies and tactical solutions for client campaigns.
- All these efforts are coordinated and streamlined by our highly efficient and proactive account management team.

Hickson

Kandeikina

Owen

Alestratova

Dakkach

Araujo
Careers — Join us!
Vivanti prioritises diversity, equality, and inclusion (DEI) and actively promotes these values as specialists in healthcare marketing. We recognise and appreciate the diverse backgrounds, perspectives, experiences, and identities of our employees, clients, and stakeholders.
As a healthcare marketing agency our internal policies aim to foster an inclusive work culture where everyone feels respected, valued, and empowered to contribute. Research shows that diverse teams are more innovative, creative, and better equipped to solve complex problems, and our international team exemplifies this.
We integrate emotional intelligence into our work processes, fostering a culture where employees and leaders alike recognize the value of emotions in decision-making. Additionally, we promote the development of empathy within Vivanti, creating a supportive and inclusive work environment.
Join our friendly team, where collaboration and positivity thrive.
Interested
in joining our team?
Upload your CV — up to 32 MB
News

Pharmaceutical Sales in the UK: A Structural Shift in Talent and Training
Pharmaceutical sales in the UK are undergoing a gradual but meaningful shift in who represents medicines to healthcare professionals. Increasingly, companies are recruiting sales representatives without traditional medical or scientific backgrounds. This evolution, driven in part by changing commercial models and the growth of Contract Sales Organisations (CSOs) - reflects broader expansion across the UK and European pharmaceutical outsourcing market.2,3,7

Beyond Reach: Competing at Speed in Digital-First Pharma
When the internet arrived, whole industries had to relearn how to move fast and compete differently. AI is doing the same now — not as a novelty, but as a necessity.
This isn’t just about Gen Z or Gen Alpha being AI-native. It’s about surviving in a market where time is short, costs are rising, and attention spans are shrinking. For pharma, moving forward quickly and reducing costs means automating routine operations - increasingly through AI, which now offers a wide range of formats and possibilities for intelligent automation.
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