Innovative Marketing
and Efficiency Solutions
for Life Science Companies

Understanding of big, medium and small pharma companies' operations

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12
Years' Experience
100+
Professionals
5000+
Successful Projects
200+
Medical Brands

AI-Driven Digital Agency

Founded in 2012 by pharmaceutical executives and IT professionals, Vivanti leverages our expertise and experience in GenAI, automation, and advanced digital solutions to support Life Science companies in optimising operations, enhancing workforce performance, reducing costs, and making smarter, data-driven decisions across the value chain.

Our clients benefit from the powerful synergy of AI-driven technologies, medical expertise, and marketing — delivering tailored innovative solutions that push industry boundaries.

Transforming Key Business Areas

Our solutions help clients to drive excellence in the following areas:

  • Marketing and Digital Innovations
  • Commercial Excellence
  • Medical Affairs
  • R&D
  • Supply Chain

Services

Vivanti offers a comprehensive suite of services designed to address the unique challenges of each company, seamlessly adapting to different organisational structures and cultures. Leveraging our deep industry knowledge, with in-house medical expertise and innovative technologies, we deliver precisely tailored solutions that meet their specific needs.

 

We provide AI-driven commercial excellence and marketing solutions, R&D innovation, and supply chain optimisation.

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01

AI & Digital
Transformation

  • AI-assistants and Automation
  • Commercial Optimisation Suite — Training Simulations & Field Performance Analytics
  • MedDossier — Automation of Clinical Study Reports and eCTD
  • Data governance solutions
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02

High-impact
Marketing

  • 360o Strategy Consulting and Planning
  • Marketing Campaigns Execution
  • Recommendation Systems and Behaviour Insights
  • Marketing Mix Modeling
  • Congress Support
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03

Content
Creation

  • Medical Content Excellence
  • Edutainment and Gamification
  • Web, Mobile and 2D/3D Development
  • Extended Reality (XR/VR/AR)
  • eLearning Courses

Сases

 
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AI ASSISTANT
Enhancing Viewing Depth and HCP Retention on Medical Portals for Healthcare Professionals

Main challenge

A global pharmaceutical company aimed to improve user retention and engagement on its educational portal for healthcare professionals (HCPs). As the portal expanded, technical performance declined, and navigation became more complex, causing user drop-off during initial visits.

The winning formula

An AI-powered assistant was implemented to provide context-aware access to educational materials and product information, along with multilingual support — delivering quick access to relevant material within seconds. Additionally, the assistant collected user feedback, enabling continuous content improvement based on audience insights while ensuring a seamless user experience.

Achievements

  • 71% reduction in medical information search time
  • Bounce rate improved from 69% to 42%
  • One in five users engaged with the chatbot during their search
  • Increased time spent on the portal and higher user engagement
  • Advanced analytics to support targeted educational content and messaging

 
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AI INNOVATIONS
Empowering Field Force as Key Drivers of an Agile Omnichannel Marketing Strategy

Main challenge

A leading pharmaceutical company needed to ensure the field force could deliver timely, relevant messages to HCPs across multiple channels. The company sought better alignment between marketing strategies and field activities, ensuring that the field force could deliver up-to-date messages aligned with current campaign insights.

The winning formula

COSMART AVA AI Trainer enhanced the role of the field force within the omnichannel marketing strategy. The platform enabled marketers to upload updated materials into a training library, allowing the field force to practise and deliver the latest messages. This ensured that the field force was always aligned with current marketing priorities.

Achievements

  • Greater communication flexibility, with the field force adapting to the latest marketing strategies in real-time.
  • Faster response times, with updates delivered to the field force in days rather than months.
  • Higher HCP engagement, ensuring timely and relevant messaging.
  • Stronger market positioning, with the ability to quickly adapt to industry shifts or product changes.
  • Improved field force performance through real-time training updates.

Takeaways

  • The field force is a key part of an agile omnichannel strategy, delivering up-to-date messages directly to HCPs.
  • COSMART AVA AI Trainer bridges the gap between marketing and field teams, ensuring consistency.

 
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AI INNOVATIONS
COSMART AVA AI Trainer: Realistic AI-Powered Simulations For Sales Force Excellence

Main challenge

A leading pharmaceutical company needed a scalable solution to train its dispersed medical reps, improving efficiency, key messaging, and objection handling with HCPs.

The winning formula

COSMART AVA AI Trainer was adopted to provide interactive, remote training tailored to a product portfolio. Sales reps honed their skills with instant feedback, while real-time analytics allowed managers and trainers to track performance, identify growth areas, ensuring consistent results and an uplift in team performance.

Achievements

  • 60% improvement in product knowledge retention
  • 40% faster onboarding, reducing ramp time to 6.8 months
  • 45% of underperforming reps surpassed baseline KPIs after training
  • 30% increase in quota attainment across the sales team

Why Vivanti?

    • Our professionalism
    • Our customer centric relationship management
    • Technological excellence
    • An award-winning life-science agency leveraging data-driven insights
    • A unique blend of tech, marketing, medical, and creative expertise
    • Deep industry expertise enhanced with AI-powered insights and full-scale digital strategies
    • Tailored strategies to meet your specific business needs
    • In-house medical advisors

Established expertise and unmatched AI-driven innovation

Over 12 years
>5000 successful projects
>100,000
pieces of content

Credence

01/07
Our Experience
and Expertise
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Vivanti, a pioneering AI-driven digital Life Science marketing agency with a rich 12-year history and a portfolio boasting more than 5000 projects, excels in fostering constructive dialogues across all facets of client organisations.

We engage in collaborative exchanges with various departments, including Commercial Excellence, Medical Affairs, Marketing, and Supply Chain, ensuring a holistic approach to project execution. By integrating AI-powered insights with industry expertise, we facilitate cross-functional collaboration that enhances strategic alignment and optimises decision-making. This synergy enables us to develop tailored, data-driven solutions that address the unique challenges of each client.

Our commitment to excellence extends to our content creation endeavors, particularly in the realm of RX marketing. From oncology to rare diseases such as Gaucher’s, Fabry’s, and Pompe disease, we deliver high-quality, comprehensive support where others may falter. Furthermore, our extensive portfolio showcases our proficiency in executing omnichannel campaigns tailored to diverse medical specialties.

Additionally, we lead the way in developing AI-powered training ecosystems, which provide pharmaceutical representatives with dynamic, data-driven learning experiences. By leveraging adaptive AI simulations and real-time analytics, we ensure that training is not only interactive but also strategically aligned with the latest market demands, reinforcing our commitment to innovation and excellence in healthcare marketing.

02/07
In-house
Medical Advisors
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Vivanti’s pivotal resource is our dedicated team of medical advisors.

Our team of Medical Expertise consists of highly qualified professionals: former doctors, pharmacists, or medical representatives, who bring a minimum of three years of experience in medicine and six years in pharmaceuticals.

Our experience underscores a crucial distinction: while external medical consultants are prevalent in agencies worldwide, they cannot replace the invaluable in-house expertise we cultivate. In the realm of pharma marketing, where ethical and compliance considerations are paramount, the urgency to validate information generated by neural networks demands a meticulous approach to fact-checking.

Moreover, as generative content from neural networks proliferates online, the value of original, professional, and human-generated content becomes increasingly apparent.

Vivanti’s medical advisors guarantee the accuracy, precision, and relevance of all the medical communications and content we produce.

When needed, we also draw on the professional support of leading global medical specialists, including professors and doctors of medical sciences.

03/07
Life Science
marketing expertise
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Vivanti possesses unique marketing expertise within the healthcare sector, along with the ability to swiftly and seamlessly integrate necessary digital resources. Utilizing AI innovations such as AI-Assistants and AI simulations, we develop original digital content and devise effective strategies.

In today’s digital landscape, AI-generated content saturates the market. At Vivanti, AI is not just about improving efficiency and streamlining workflows- it plays a strategic role in refining omnichannel engagement, enhancing decision-making, and personalizing marketing efforts to maximize impact. However, when it comes to writing and developing medical texts and scientific materials, we rely on the expertise of our highly respected medical advisors. Their knowledge ensures that all content meets the highest standards of accuracy, compliance, and scientific rigor. By combining AI-driven insights with human expertise, we create impactful, high-quality content that drives long-term success for our clients.

For the time being, AI won’t be taking over the world—at least, not without a little help from us at Vivanti. :)

04/07
High Impact

AI Powered Solutions
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With AI-driven data insights, we tailor compelling content in every imaginable (and ometimes unimaginable) format — specifically for healthcare professionals.
Vivanti optimises and maximizes engagement through OCM campaigns, remote or CLM detailing, and effectively utilizes Edutainment concepts in learning modules.

What sets us apart?

  • Advanced AI-driven solutions enable seamless automation of marketing, sales, and medical communications.
  • Predictive analytics enhances targeting strategies by identifying key market trends, forecasting engagement patterns, and optimising outreach across all channels.
  • Research and market benchmarking, combined with AI-driven idea testing, provide data-backed insights for tailored proposals.
  • Our AI-driven precision strategy recommends the best marketing combinations to optimise KPI achievement.
  • AI-based training simulations enhance sales rep performance by developing effective sales skills and reinforcing product strategies.
05/07
Empowering Life Science
Titans and Rising Stars
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At Vivanti, we possess a comprehensive understanding of the pharmaceutical industry, catering to companies of all sizes — from large multinational corporations to mid-sized and small enterprises. Our AI-powered market analysis enables us to tailor insights and strategies to the specific needs of each client, optimising market strategy, brand development and positioning, automation capabilities, and medical communication approaches.

Leveraging predictive analytics, we help companies dynamically adjust their market strategies, optimise resource allocation, and enhance HCP engagement through data-driven decision-making. This ensures a more personalised and effective approach to ever-changing market conditions.

For every client, Vivanti applies a deep understanding of the specific dynamics that affect their business. We excel in adapting our strategies to different corporate cultures and operational sizes, ensuring our solutions are precisely tailored to meet each client’s unique objectives. Whether supporting the broad strategic requirements of large pharma or the specific goals of smaller enterprises, our commitment to recognizing and adjusting to the particularities of each company enables us to achieve the best results.

As committed partners to our clients, we are proactive and driven by results, dedicated to championing their success as if it were our own.

06/07
Customer Service:
Building Trust and Exceeding Expectations
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Customer satisfaction serves as the ultimate measure of our success. When our clients are satisfied, it affirms that we have effectively met and exceeded their expectations, solidifying our relationship with them.

Therefore, we:

  • tirelessly strive to cultivate an atmosphere of responsiveness and proactive problem-solving, recognising that every interaction with a client is an opportunity to strengthen trust and increase loyalty;
  • in each specific case, choose the optimal communication model with the client and place their needs as a primary factor during our collaboration;
  • foster transparency, we diligently provide access to up-to-date projects plans, ensuring our customers are fully informed at every stage of the development process.

Drawing on our own experience and expertise in the pharmaceutical field, in addition, we confidently offer recommendations and ideas such as AI simulations and AI focus groups to drive better outcomes.

Our ability to speak the same language as doctors, combined with the use of innovative technologies, allows us to develop bespoke solutions that not only deliver measurable results exceeding expectations but also reflect the goals and mission of the client.

07/07
Autonomy, Dependability,
and Self-Directed Excellence
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Recognising the demanding schedules of our clients, we prioritise optimising engagement, leveraging our industry and medical expertise to do so effectively. In crafting tailored solution strategies, we meticulously identify key performance indicators and essential tools required.

Once feedback is gathered and timelines agreed upon, we proceed independently, adhering to the approved plan. This approach alleviates the need for constant client oversight and minimises the necessity for frequent adjustments.

Should the need arise, we autonomously engage with platform solution providers, healthcare marketing teams, medical communications, or other relevant departments within the client’s organisation or third-party entities. Immersing ourselves fully in each project, we strive to comprehend every aspect of the product, including its unique qualities and target audience.

This thorough understanding ensures alignment with the client’s brief and precise requirements. Our overarching goal is to shoulder the maximum workload, collaborating closely with clients to deliver optimal business results.

Key Team Members

We develop products through meticulous collaboration across several departments:

  • Our Medical Expertise team handles medical communication with the community and Key Opinion Leaders (KOLs), as well as developing medical copywriting for educational programs.
  • The Digital Team is responsible for managing websites, professional portals, mobile applications, interactive presentations, touch-panel applications, and email campaigns.
  • Our AI Consulting Unit conducts ongoing research in the field of artificial intelligence, providing colleagues with fresh solutions and overseeing all projects utilising AI systems.
  • Our Designers focus on various aspects including UX/UI, web and game design, print materials, illustrations, interfaces, 2D, 3D, and VR experiences.
  • Marketers and strategy analysts work on developing strategies and tactical solutions for client campaigns.
  • All these efforts are coordinated and streamlined by our highly efficient and proactive account management team.
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Managing Director
Marina
Hickson
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Medical Director
Yulia
Mokhova
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Business Development Manager
Shana
Owen
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Head of Digital Department
Svetlana
Alestratova
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Customer Success Manager
Patrick
Dakkach
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AI Project Specialist
Kenza
Benkirane

Careers — Join us!

Vivanti prioritises diversity, equality, and inclusion (DEI) and actively promotes these values as specialists in healthcare marketing. We recognise and appreciate the diverse backgrounds, perspectives, experiences, and identities of our employees, clients, and stakeholders.

As a healthcare marketing agency our internal policies aim to foster an inclusive work culture where everyone feels respected, valued, and empowered to contribute. Research shows that diverse teams are more innovative, creative, and better equipped to solve complex problems, and our international team exemplifies this.

We integrate emotional intelligence into our work processes, fostering a culture where employees and leaders alike recognize the value of emotions in decision-making. Additionally, we promote the development of empathy within Vivanti, creating a supportive and inclusive work environment.

Join our friendly team, where collaboration and positivity thrive.

Interested
in joining our team?

Upload your CV — up to 32 MB

News

 
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Design
31 March 2025

Medical Design Trends for 2025: The Perfect Blend of Technology and Humanity

It becoming a powerful driver of trends, from pharmaceutical packaging to promotional materials, AI is reshaping both traditional methods and pioneering fresh, innovative directions.

 
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AI
25 March 2025

The Training Imperative: Upskilling Your Team for the Ongoing AI Revolution in Pharma

As leaders in the pharmaceutical industry, we stand at a critical juncture. The integration of artificial intelligence (AI) into our daily operations is not just a trend; it is an immediate necessity.
AI is reshaping healthcare, and those who hesitate to adopt these technologies risk falling behind. This article addresses why upskilling your workforce is essential — not just for operational efficiency but for maintaining your competitive edge in a rapidly evolving market.

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Vivanti© 2014-2025

United States

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615 St. George Square Court,
Winston-Salem, NC 27103
Phone: +1 (706) 817-46-58

United Kingdom

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Unit 3A, 34-35 Hatton Garden,
Holborn, London, EC1N 8DX
Phone: +44 (0) 7471 179-024

European Union

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Boulevard de France 9A,
Braine l'Alleud, 1420, Belgium
Phone: +32 (2) 808-82-92