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Medical Design Trends for 2025: The Perfect Blend of Technology and Humanity

It becoming a powerful driver of trends, from pharmaceutical packaging to promotional materials, AI is reshaping both traditional methods and pioneering fresh, innovative directions.

The Training Imperative: Upskilling Your Team for the Ongoing AI Revolution in Pharma

As leaders in the pharmaceutical industry, we stand at a critical juncture. The integration of artificial intelligence (AI) into our daily operations is not just a trend; it is an immediate necessity.
AI is reshaping healthcare, and those who hesitate to adopt these technologies risk falling behind. This article addresses why upskilling your workforce is essential — not just for operational efficiency but for maintaining your competitive edge in a rapidly evolving market.

The Ethical Frontier: Implementing Artificial Intelligence in Healthcare Systems

The integration of AI in healthcare holds transformative potential to enhance patient care, though it also brings forward essential ethical considerations that need addressing to ensure fair and equitable deployment^1,2. Dr. Julia Mokhova, Head of Medical at Vivanti, and Kenza Benkirane, AI Lead at Vivanti, explore and discuss this significant topic from their respective areas of expertise.

From Good to Great: Redefining Excellence with Innovative Commercial Tools

What if I told you there’s a way to equip your sales teams with personalised, real-time training, ensure seamless collaboration between sales and marketing, and continuously optimise performance - all powered by advanced AI engineering?

What will be the key trends in AI innovation in the Pharmaceutical Industry in 2025?

The pharmaceutical industry is undergoing transformation thanks to artificial intelligence (AI) in particular GenAI. From drug discovery and manufacturing to speeding up clinical trials and improving sales force effectiveness, AI is reshaping the sector in numerous ways.

This trend is set to increase, and the impact of AI will be more pronounced in 2025, enhancing efficiency, reducing costs, and improving patient outcomes.

One area where we’re seeing evolution in real-time is the role of medical representatives, where AI models are helping to improve training on product knowledge and communication - leading to much improved overall performance.