Cases
Welcome to Vivanti Projects, where your ideas meet our expertise in innovation. We expertly integrate AI, marketing, and medical knowledge to produce over 100 high-quality content units monthly, transforming concepts into impactful pharmaceutical and medical marketing narratives.
Each case highlights a real challenge and its resolution, whether in R&D, marketing, or field operations. We assist our clients throughout the entire process, from concept to execution, ensuring lasting value for manufacturers, healthcare professionals, and patients.
Our portfolio demonstrates how we drive industry growth, boost field force performance, and help clients uncover new opportunities. In every project, digital innovation meets human potential.
7
AI Trainers
23
AI assistants,
chat-bots
128
Educational
programs for HCP
412
Videos
and AI avatars
256
Clinical cases
34 568
Captivating
Content
Main challenge
A global pharmaceutical company aimed to improve user retention and engagement on its educational portal for healthcare professionals (HCPs). As the portal expanded, technical performance declined, and navigation became more complex, causing user drop-off during initial visits.
The winning formula
An AI-powered assistant was implemented to provide context-aware access to educational materials and product information, along with multilingual support — delivering quick access to relevant material within seconds. Additionally, the assistant collected user feedback, enabling continuous content improvement based on audience insights while ensuring a seamless user experience.
Achievements
- 71% reduction in medical information search time
- Bounce rate improved from 69% to 42%
- One in five users engaged with the chatbot during their search
- Increased time spent on the portal and higher user engagement
- Advanced analytics to support targeted educational content and messaging
Main challenge
A leading pharmaceutical company needed to ensure the field force could deliver timely, relevant messages to HCPs across multiple channels. The company sought better alignment between marketing strategies and field activities, ensuring that the field force could deliver up-to-date messages aligned with current campaign insights.
The winning formula
COSMART AVA AI Trainer enhanced the role of the field force within the omnichannel marketing strategy. The platform enabled marketers to upload updated materials into a training library, allowing the field force to practise and deliver the latest messages. This ensured that the field force was always aligned with current marketing priorities.
Achievements
- Greater communication flexibility, with the field force adapting to the latest marketing strategies in real-time.
- Faster response times, with updates delivered to the field force in days rather than months.
- Higher HCP engagement, ensuring timely and relevant messaging.
- Stronger market positioning, with the ability to quickly adapt to industry shifts or product changes.
- Improved field force performance through real-time training updates.
Takeaways
- The field force is a key part of an agile omnichannel strategy, delivering up-to-date messages directly to HCPs.
- COSMART AVA AI Trainer bridges the gap between marketing and field teams, ensuring consistency.
Main challenge
A leading pharmaceutical company needed a scalable solution to train its dispersed medical reps, improving efficiency, key messaging, and objection handling with HCPs.
The winning formula
COSMART AVA AI Trainer was adopted to provide interactive, remote training tailored to a product portfolio. Sales reps honed their skills with instant feedback, while real-time analytics allowed managers and trainers to track performance, identify growth areas, ensuring consistent results and an uplift in team performance.
Achievements
- 60% improvement in product knowledge retention
- 40% faster onboarding, reducing ramp time to 6.8 months
- 45% of underperforming reps surpassed baseline KPIs after training
- 30% increase in quota attainment across the sales team
Main challenge
Vivanti’s task was to raise awareness of a promoted medication and generate demand for it in an entirely new territory for the brand.
The winning formula
We conducted research to identify suitable communication channels, calculated the cost per contact and impression, formed a database of doctors, and established contacts with medical associations.
Achievements
The strategy was met with client satisfaction, brand awareness among gynecologists stood at 30.5%. Sales targets were exceeded by 7-10%.
Main challenge
In 2019, during the pre-COVID year, a multinational pharmaceutical corporation planned to organise a series of roundtable events for cardiologists in the Baltic countries.
The winning formula
Vivanti’s Ask-n-Go platform perfectly suited the project’s requirements and format.
Achievements
- To highlight the importance of modern approaches to treating heart patients based on the latest European guidelines.
- To enhance the client company’s reputation in the eyes of the medical community.
Main challenge
We needed to develop an online platform for an international company where cardiologists could undergo training based on real clinical cases.
The winning formula
We proposed an «edutainment» format and presented 14 cases as online games, allowing cardiologists to improve their skills while simply playing on their computers.
Achievements
The total number of target program participants during the first reporting period was 1030 specialists. Approximately 53% of registered users completed 7 or more educational cases on the platform.
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